Privacy Policy

. Scope of This Policy

This Privacy Policy applies to all personal data collected through:

  • Our website and mobile applications.
  • Customer service channels (phone, email, chat).
  • Purchases, returns, and refunds made through BillTrust.
  • Marketing, promotions, and loyalty programs.

This Policy does not cover third-party websites, apps, or services linked through our Platform.

2. Information We Collect

We may collect the following categories of personal information:

a) Information You Provide Directly

  • Full name, username, and password.
  • Contact details (email address, phone number, billing/shipping address).
  • Payment details (credit/debit card numbers, UPI ID, wallet details).
  • Identification details (for fraud prevention or regulatory compliance).
  • Preferences, reviews, and feedback.

b) Information Collected Automatically

  • Device information (IP address, operating system, browser type).
  • Location data (with your consent).
  • Log files, browsing history, and clickstream data.
  • Cookies, web beacons, and tracking technologies.

c) Information from Third Parties

  • Payment gateways, logistics providers, or affiliate partners.
  • Social media platforms if you choose to sign in via third-party accounts.

3. How We Use Your Information

We use your personal information for the following purposes:

  1. To process orders and payments: Ensuring smooth purchase, delivery, and return processes.
  2. To personalize your experience: Recommending products, services, and promotions tailored to you.
  3. To communicate with you: Sending order updates, promotional offers, and responding to inquiries.
  4. To ensure security and compliance: Detecting fraud, enforcing our Terms and Conditions, and meeting legal obligations.
  5. To improve our Platform: Analyzing user behavior, conducting surveys, and upgrading our services.
  6. For marketing and advertising: Providing targeted ads and promotional campaigns (with your consent where required).

4. Legal Basis for Processing

Depending on your jurisdiction, our legal grounds for collecting and processing data may include:

  • Consent: Where you voluntarily provide information.
  • Contractual necessity: To fulfill purchase and service agreements.
  • Legal obligations: To comply with tax, regulatory, or fraud-prevention laws.
  • Legitimate interests: To improve our services and protect our business operations.

5. How We Share Your Information

We may share your information in the following cases:

  • Service providers: Payment processors, delivery partners, IT support, and customer service teams.
  • Business partners: Marketing agencies, analytics providers, and loyalty program partners.
  • Legal requirements: If required by law, government authorities, or legal proceedings.
  • Business transfers: In the event of a merger, acquisition, or sale of assets.

We do not sell, rent, or trade your personal information to unrelated third parties for profit.

6. Cookies and Tracking Technologies

We use cookies and similar tools to enhance user experience. Cookies help us:

  • Recognize returning users.
  • Remember cart items and preferences.
  • Measure site traffic and user activity.
  • Deliver targeted advertising.

You can manage cookie preferences through your browser settings. However, disabling cookies may limit functionality on the Platform.

7. Data Security

We take appropriate technical and organizational measures to protect your information, including:

  • Secure encryption for financial transactions.
  • Firewalls and intrusion detection systems.
  • Restricted employee access to sensitive information.
  • Regular audits and vulnerability testing.

Despite our efforts, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute protection.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this Policy or as required by law.

  • Order and transaction records may be kept for 7 years for accounting and compliance purposes.
  • Marketing and preference data may be retained until you withdraw consent.
  • Inactive accounts may be deleted or anonymized after a specified retention period.

9. Children’s Privacy

BillTrust does not knowingly collect personal data from children under the age of 13 (or 16 where required by law). If we become aware that we have collected such data without parental consent, we will delete it promptly.

10. Your Privacy Rights

Depending on your jurisdiction, you may have rights to:

  • Access and request copies of your personal data.
  • Correct inaccuracies in your personal information.
  • Request deletion of your data (“right to be forgotten”).
  • Restrict or object to certain types of processing.
  • Withdraw consent for marketing communications.
  • Request data portability in a machine-readable format
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